Case study - Reset Vitamins

Brand Overview

Reset Vitamins is a wellness brand co-founded by myself, Pablo Rivera, and a team of experts, designed to meet the unique health challenges of modern life. With a focus on science-backed supplements, Reset Vitamins addresses issues such as mental stress, screen fatigue, gut imbalances, and the demands of a mobile lifestyle. We aim to help consumers reset their health and thrive in today’s fast-paced, often stressful world.

My Role and Involvement

As the temporary CEO, board member, and investor in Reset Vitamins, I am actively supporting the company as it embarks on a new phase of its evolution. After having played a central role in the company’s early growth, I’m now guiding the brand through a relaunch to strengthen its Unique Selling Proposition (USP).

The relaunch includes key innovations such as individually wrapped gummy vitamins for ultimate convenience, making it easier than ever to integrate vitamin supplementation into daily routines with no excuses. In addition, we are enhancing the product line to include powder formats that offer stronger dosages for more effective impact supported by fresh branding and communication strategy.  

Product Highlights 

Reset Vitamins offers a range of science-backed wellness supplements designed to support modern health challenges. Our products include solutions for mental stress, screen fatigue, gut health, energy, and beauty from within. The Beauty from Within range, which focuses on supporting healthy hair, skin, and nails, has been particularly popular among our customers looking to enhance their natural beauty. 

Product Highlights 

Reset Vitamins offers a range of science-backed wellness supplements designed to support modern health challenges. The product lineup includes multivitamins, immune support, gut health, energy supplements, and solutions for mental clarity and stress relief, sleep & recovery, hair and nails strength and skin complexion. Each product is carefully crafted to help consumers restore balance and maintain optimal health in today’s fast-paced, technology-driven world.

The Four P’s of Marketing for Reset Vitamins

Product:

Reset Vitamins’ range of products is formulated to address the most common health issues of modern life. From stress and mental clarity to gut health and beauty from within, our products are designed with premium, natural ingredients to support the body’s needs in a world full of distractions and challenges.

Price:

We position Reset Vitamins as a premium wellness brand that offers high-quality products at competitive prices. While our products are premium, we strive to keep them affordable for health-conscious consumers who are seeking effective solutions for today’s lifestyle challenges.

Place:

Available through direct-to-consumer channels such as ResetVitamins.com, our products are also sold on major e-commerce platforms like Amazon and other wellness-focused marketplaces. We are expanding our retail presence in stores and internationally to reach a broader audience.

Retail Success in Primor: One of our key achievements has been our retail success in Primor, Spain’s leading beauty and wellness retailer. Through strategic partnerships and a clear focus on the growing demand for premium health products, Reset Vitamins has become Primor’s number one vitamin brand. This achievement is a testament to the quality and effectiveness of our products and the growing consumer trust in the Reset Vitamins brand.

Promotion:

Our promotional strategy focuses on digital channels to connect with today’s wellness-focused consumers. We leverage social media platforms such as Instagram and TikTok, engaging with influencers, fitness professionals, and nutritionists to build brand awareness. Reset Vitamins also invests in educational content, providing insights into how modern lifestyle challenges can be addressed through our product offerings. This approach resonates with our audience who are looking for real solutions to their modern health needs. 

Awards and Recognition

Reset Vitamins is gaining recognition in the wellness space for its commitment to delivering premium wellness products. Some key accolades include: 

Best New Wellness Brand at the Wellness Product Awards 2024.

Top Health Supplement: Recognized as one of the Top Health Supplements in Healthline's Annual Supplement Review.

Influencer Endorsements: Endorsed by several wellness influencers, highlighting the quality and effectiveness of our products.

Strategic Milestones 

Brand Launch and Growth: Reset Vitamins launched with a focus on addressing key modern health challenges. Our products quickly resonated with consumers seeking effective, daily wellness support.

E-commerce and Market Expansion: Through direct-to-consumer channels and major e-commerce platforms, we’ve seen strong growth and continue to scale both nationally and internationally.

Retail Expansion: Our partnership with Primor and its subsequent success has positioned Reset Vitamins as a top player in Spain’s vitamin and wellness market, becoming their number one vitamin brand. This partnership underscores our growing influence in retail and highlights our commitment to making wellness accessible to everyone. 

New Phase of Brand Relaunch: As temporary CEO, I am supporting Reset Vitamins through an exciting relaunch phase, which includes a focus on individually wrapped gummy vitamins for convenience, enhancing the consumer experience with no excuses to miss a dose. Additionally, we are introducing powder formats for stronger dosages and more effective impact. The new modern branding and communication strategy are designed to position Reset Vitamins as a leading brand in the vitamin supplement space.

Strong Growth in Digital Marketing: By engaging with digital communities and focusing on targeted content, Reset Vitamins is gaining momentum among modern consumers who seek practical wellness solutions. The combination of social media campaigns, SEO strategy, and influencer partnerships has fuelled rapid growth.

Future Outlook

Looking ahead, Reset Vitamins is committed to:

Expanding Product Lines: Developing new supplements to address emerging consumer needs, such as stress management and sleep optimization.

Global Expansion: Scaling the brand into new international markets to help consumers worldwide reset their wellness and thrive.

Sustainability: Prioritising sustainable sourcing and packaging to meet the demands of eco-conscious consumers.

Retail Partnerships: Continuing to strengthen relationships with key retailers like Primor and expanding our reach to other prominent wellness and beauty stores globally. 

How I Can Help Your Brand Achieve Success 

The transformation and growth of Reset Vitamins showcase my ability to guide brands through strategic transitions and expansion efforts.  

Here’s how I can support your brand through TAIU:

Brand Relaunch & Transformation: I specialise in rebranding and repositioning companies to sharpen their Unique Selling Proposition (USP) and stand out in competitive markets.

Strategic Partnerships & Market Expansion: I bring deep expertise in developing partnerships with key retailers and global distributors, and I help brands navigate international markets for growth.

Product Innovation: From introducing new formats (such as gummy vitamins or powdered supplements) to launching new product lines, I help businesses innovate and align their offerings with current market demands.

E-commerce Strategy: I can guide your brand in building a robust digital presence, optimising e-commerce channels, and engaging with wellness communities through targeted content and influencer marketing.

Sustainability Integration: With consumers increasingly prioritising sustainability, I help brands incorporate eco-friendly practices into their operations and supply chains.

Whether you’re an entrepreneur just starting out or an established company looking to scale, I am here to help your business thrive, just as I’ve helped Reset Vitamins achieve success.

Let’s work together to create a strong brand and a lasting impact.