The alternative is unthinkable

See what others don't.
Create value others miss.

Value creation advisory. An outside perspective shaped by more than 30 years of building, scaling, restructuring and advising businesses across multiple markets.

Dozens of identical pale pebbles on a matte surface, one casting a long shadow the others do not

The opportunity

Value is often hiding in plain sight.

A business can be growing and still leave enormous value on the table.

The issue is rarely a lack of ideas. More often, the opportunity is obscured by proximity, habit, structure or accepted assumptions.

A stack of plain paper sheets seen edge-on, one pulled out and light falling into the gap

Where value gets lost

Great product

Wrong route to market

Strong demand

Weak economics

International potential

No repeatable expansion model

Good people

Wrong structure

Valuable relationships

No commercial partnership

Visible problem

Wrong diagnosis

What TAIU does

Find the opportunity.

Understand what is stopping it.

Help make it happen.

Where I create value

Growth

Revenue, proposition, new markets and underperforming parts of the business.

Business model

Where value actually sits across customer, company, partners and supply chain.

International

Where to expand, how to enter, who to partner with and what must exist first.

Partnerships

Connecting complementary businesses, capabilities, capital and people.

Turnaround

Separating symptoms from causes and focusing on the interventions that matter.

Decisions

Experienced challenge when the answer is unclear or the organisation is stuck.

Experience changes what you see

Tangled tracks across pale sand converging, with one route branching away into open space

30+

years operating

40+

countries expanded into

€30m

capital raised at 3INA

New Look logo

New Look

Internationalised a predominantly UK business.

3INA logo

3INA

Co-founded and built the beauty brand internationally across 13 countries.

Global Retail Forum logo

Global Retail Forum

Helped British and European retailers pursue international growth.

Sometimes the problem isn't the problem

Sales are slowing.

Sales may not be the problem.

International expansion is failing.

The country may not be the problem.

Margins are deteriorating.

Cost cutting may make things worse.

We need investment.

You may need a better business model.

The board is debating two options.

The best answer may be a third.

The value of an outside perspective is seeing what the people closest to the business can no longer see.

How I work

01

See

Understand the business, economics, customer, people and wider system.

02

Question

Challenge assumptions, incentives and accepted ways of doing things.

03

Connect

Bring together opportunities, people, capabilities and relationships.

04

Act

Turn insight into something commercially useful.

Identifying the answer without helping make it happen rarely creates much value.

Operator perspective

Not consulting from the sidelines.

Founder. Operator. Shareholder. International director. Capital raiser. Boardroom participant.

I am less interested in what should theoretically happen than in what can actually be made to happen.

Read Mark Eve's full profile

When to call

  • "We should be growing faster than this."
  • "There is something valuable here, but we haven't unlocked it."
  • "We want to enter this market, but we're not sure how."
  • "The business has stalled and we can't agree why."
  • "We need the right partner, investor or route to market."
  • "We know something needs to change. We just don't know what."

The alternative is unthinkable

What happens if we do nothing?

Sometimes the answer makes the decision obvious.

Sometimes it exposes an assumption.

Sometimes it reveals an opportunity nobody had considered.

Start a conversation