TAIU

The alternative is unthinkable

See what others don't.
Create value others miss.

TAIU works with founders, owners, investors and boards to identify where value is being lost, overlooked or left unrealised, then helps turn that insight into action.

Bring me the problem →See how I think ↓
Intersecting limestone and glass planes of a modern building, one opening revealing unexpected depth beyond

The opportunity

Value is often hiding in plain sight.

A business can be growing and still leave enormous value on the table.

The issue is rarely a lack of ideas.

More often, the opportunity is obscured by proximity, habit, structure or accepted assumptions.

  • Great product
    Wrong route to market
  • Strong demand
    Weak economics
  • International potential
    No repeatable expansion model
  • Good people
    Wrong structure
  • Valuable relationships
    No commercial partnership
  • Visible problem
    Wrong diagnosis

Diagnostic

What are you trying to unlock?

Pick the closest situation and I'll point you at how I'd approach it. Two clicks, no form.

Experience

Experience changes what you see.

30+

Years operating

40+

Countries

€30m

Approximately raised at 3INA

New Look logo

New Look

Helped internationalise a predominantly UK retailer across 40+ countries.

3INA logo

3INA

Co-founded and built an international beauty brand operating across 13 countries.

Global Retail Forum logo

Global Retail Forum

Worked with British and European retailers pursuing international growth.

TAIU

Find the opportunity.Understand what is stopping it.Help make it happen.

An outside perspective shaped by more than 30 years of building, scaling, restructuring and advising businesses across multiple markets.

Overhead macro view of interlocking timber, stone and brushed metal components, one hidden junction becoming visible

Where I create value

The commercial problems I'm usually brought into.

Not a service menu — the situations that have made up most of the last thirty years of operating, advising and sitting on boards.

How I help →

Work

Don't tell me the strategy.
Show me what changed.

New Look

One retailer, forty markets, several different entry models.

3INA

€30m raised, 13 countries, approximately 700 points of sale.

Hello Sunday

Everyday SPF built around behaviour, not sunscreen convention.

Decisions. Moves. Outcomes. →

Perspective

Sometimes the problem isn't the problem.

  • Sales are slowing.
    Perhaps sales aren't the problem.
  • International expansion is failing.
    Perhaps the country isn't the problem.
  • Margins are deteriorating.
    Cost cutting might make things worse.
  • We need investment.
    Perhaps you need a better business model.
  • The board is debating two options.
    Perhaps the best answer is a third.

The value of an outside perspective is seeing what the people closest to the business can no longer see.

How I work

  • See.

    Understand the business, economics, customer, people and wider system.

  • Question.

    Challenge assumptions, incentives and accepted ways of doing things.

  • Connect.

    Bring together opportunities, people, capabilities and relationships.

  • Act.

    Turn insight into something commercially useful.

Identifying the answer without helping make it happen rarely creates much value.

Currently building

I don't only advise.
I still build.

Some of the most useful experience comes from continuing to operate, invest, experiment and build.

UKIZ

Connecting Britain's innovation economy around shared national missions.

Explore UKIZ →

Método

Building a new approach to reducing delivery risk across complex interior environments.

Método project — complex interior fit-out delivery

TAIU

Working with founders, investors and businesses to unlock overlooked value.

How I help →

Thinking

Things worth thinking about.

Point of view · 5 min read

The market is rarely the problem

When a business stops growing, the market is the most convenient explanation available. It is also, in most cases, the wrong one.

Read →

Point of view · 4 min read

Access is a capability

Businesses invest heavily in product and almost nothing in access. Then they wonder why the product never reached the people who would have bought it.

Explore all thinking →

The alternative is unthinkable

What happens if we do nothing?

Sometimes the answer makes the decision obvious.

Sometimes it exposes an assumption.

Sometimes it reveals an opportunity nobody had considered.

Seeing differently.
Creating value.
Making things happen.

Start a conversation →