THE BOOK
The Alternative Is Unthinkable
By Mark Eve
Question the life you have built and decide what comes next.
When the choices in front of you no longer work, the answer may not be choosing between them.
What’s the alternative?
Paperback, hardback, Kindle, digital book and audiobook.
Read or listen on TAIU for £7.99. One payment.
Complete digital book and audio. £7.99, one payment. Permanent access.
Hardback, paperback and Kindle are now available on Amazon UK. International links are being added as they become available.

Eight things this book will help you do when you do not know what to do next.
01
Stop going around the same decision
See why you keep reaching the same two answers and getting nowhere.
02
Separate a bad period from a bad life
See whether something is fundamentally wrong or whether you are living through difficult weather.
03
Spot the belief making the decision for you
Recognise when family, fear, status or an old experience is still setting the rules.
04
See the real cost of staying
Count what doing nothing is taking from your time, relationships, health or future.
05
Find another possible way forward
Move beyond stay or leave, accept or confront, carry on or give up.
06
Have a more honest conversation
Say what is actually wrong instead of returning to the same familiar complaint.
07
Know what should change and what should be protected
Avoid damaging the good parts of your life while trying to fix one difficult part.
08
Leave with something you can do next
Change, wait, set a boundary, ask a better question or decide that nothing needs changing yet.
EXPLORE TAIU
Start with what you need today.
Talk it through, see the whole life, keep what you have noticed or spend more time on one subject.
Ask Alto
Tell Alto what is happening. It will ask one question at a time and help you look for the alternative.Ask AltoMy Tree
See the different parts of your life together before you decide to change one of them.See My TreeJournal
Keep something you do not want to lose, park it or choose when to see it again.Open JournalGuides
Choose the part of your life you want to look at, then find a Guide to spend proper time on it.EXPLORE GUIDESASK ALTO
The thinking behind The Alternative, applied to your life.
Your gut says there is another option. You just do not know what it is yet.
Tell Alto what is happening. It will ask one question at a time, notice the choices you keep returning to and help you find what else might be possible.
It will not tell you what to do.
Start without an account. Create one if you want to save what comes back.
Ask Alto
What do you keep saying about this job?
That I should have left two years ago. I say it most weeks and then I do nothing.
What happens in the week between saying it and doing nothing?
I get through it. Then Sunday comes and it starts again.
You are treating staying and leaving as the only two choices. Are they?
Press and hold to talk, loading
BEYOND THE BOOK
Welcome to TAIU
TAIU stands for The Alternative Is Unthinkable. The book gives you a way to look at your life. TAIU gives you somewhere to use it.
The Clearing is where you can use Ask Alto, build My Tree, write in your Journal and work through the Guides.
You would not understand a tree by staring at one leaf. A life is no different. It is not a test. Nothing is scored.
Explore TAIU
MARK EVE
The life behind the question.
I have spent more than twenty years building businesses across countries and cultures. I have also spent much of that time questioning the stories people tell about success once the difficult parts are over.
I did not write this because I had life worked out.
FOR ORGANISATIONS
Bring the question people are avoiding into the room.
Keynotes, live workshops, book programmes and private sessions help people examine what is actually happening before another decision is made. People keep their own words.
EXPLORE FOR ORGANISATIONSWORK WITH MARK
Non-executive board advisory and mentorship
Mark works with founders, boards and senior leaders when experienced judgement and an independent view would help.
WORK WITH MARKTAIU
What’s the alternative?
The answer may be to change something. It may be to wait, accept what is true, protect what is already good or decide that nothing needs changing.
The point is to know that you have looked.
Available from TAIU for £7.99. Read it on TAIU or download it for Kindle and other e-readers.