THE BOOK
The Alternative Is Unthinkable
By Mark Eve
Question the life you have built and decide what comes next.
When the choices in front of you no longer work, the answer may not be choosing between them.
What’s the alternative?
Paperback, hardback, Kindle, digital book and audiobook.
Read or listen on TAIU for £7.99. One payment.
Complete digital book and audio. £7.99, one payment. Permanent access.
Hardback, paperback and Kindle are now available on Amazon UK. International links are being added as they become available.

Eight things this book will help you do when you do not know what to do next.
01
Stop going around the same decision
See why you keep reaching the same two answers and getting nowhere.
02
Separate a bad period from a bad life
See whether something is fundamentally wrong or whether you are living through difficult weather.
03
Spot the belief making the decision for you
Recognise when family, fear, status or an old experience is still setting the rules.
04
See the real cost of staying
Count what doing nothing is taking from your time, relationships, health or future.
05
Find another possible way forward
Move beyond stay or leave, accept or confront, carry on or give up.
06
Have a more honest conversation
Say what is actually wrong instead of returning to the same familiar complaint.
07
Know what should change and what should be protected
Avoid damaging the good parts of your life while trying to fix one difficult part.
08
Leave with something you can do next
Change, wait, set a boundary, ask a better question or decide that nothing needs changing yet.
TAIU
THE BOOK, AND A PLACE TO USE IT
TAIU began with The Alternative Is Unthinkable.
The book asks you to look again at the life you have built. The Clearing is a free, private place to take something further: a question the book has raised, or something more immediate you need to think through.
Ask Alto
Bring a pressing question. Ask Alto helps you think it through without telling you what to do.ASK ALTOMy Tree
A private profile of the areas of life you want to understand, return to and work on.OPEN MY TREEMy Journal
A private place to write down what is happening, and come back to it when you are ready.OPEN MY JOURNALGuides
Choose an area of your life. Follow a Guide to spend time on one question.EXPLORE GUIDESASK ALTO
Ask Alto
You do not need to have the right words. Bring what is on your mind. Ask Alto will help you look at it, ask better questions and consider what else may be possible. It will not tell you what to do.
Start without an account. Create one if you want to save what comes back.
Ask Alto
What do you keep saying about this job?
That I should have left two years ago. I say it most weeks and then I do nothing.
What happens in the week between saying it and doing nothing?
I get through it. Then Sunday comes and it starts again.
You are treating staying and leaving as the only two choices. Are they?
Press and hold to talk, loading
THE TREE
See the whole life before you change one part of it.
You would not understand a tree by staring at one leaf. A life is no different.
It is not a test. Nothing is scored.
Explore TAIU
MARK EVE
The life behind the question.
I have spent more than twenty years building businesses across countries and cultures. I have also spent much of that time questioning the stories people tell about success once the difficult parts are over.
I did not write this because I had life worked out.
FOR ORGANISATIONS
Bring the question people are avoiding into the room.
Keynotes, live workshops, book programmes and private sessions help people examine what is actually happening before another decision is made. People keep their own words.
EXPLORE FOR ORGANISATIONSWORK WITH MARK
Non-executive board advisory and mentorship
Mark works with founders, boards and senior leaders when experienced judgement and an independent view would help.
WORK WITH MARKTAIU
What’s the alternative?
The answer may be to change something. It may be to wait, accept what is true, protect what is already good or decide that nothing needs changing.
The point is to know that you have looked.
Available from TAIU for £7.99. Read it on TAIU or download it for Kindle and other e-readers.