The alternative is unthinkable
See what others don't.
Create value others miss.
Value creation advisory. An outside perspective shaped by more than 30 years of building, scaling, restructuring and advising businesses across multiple markets.

The opportunity
Value is often hiding in plain sight.
A business can be growing and still leave enormous value on the table.
The issue is rarely a lack of ideas. More often, the opportunity is obscured by proximity, habit, structure or accepted assumptions.

Where value gets lost
Great product
Wrong route to market
Strong demand
Weak economics
International potential
No repeatable expansion model
Good people
Wrong structure
Valuable relationships
No commercial partnership
Visible problem
Wrong diagnosis
What TAIU does
Find the opportunity.
Understand what is stopping it.
Help make it happen.
Where I create value
Growth
Revenue, proposition, new markets and underperforming parts of the business.
Business model
Where value actually sits across customer, company, partners and supply chain.
International
Where to expand, how to enter, who to partner with and what must exist first.
Partnerships
Connecting complementary businesses, capabilities, capital and people.
Turnaround
Separating symptoms from causes and focusing on the interventions that matter.
Decisions
Experienced challenge when the answer is unclear or the organisation is stuck.
Experience changes what you see

30+
years operating
40+
countries expanded into
€30m
capital raised at 3INA
New Look
Internationalised a predominantly UK business.
3INA
Co-founded and built the beauty brand internationally across 13 countries.
Global Retail Forum
Helped British and European retailers pursue international growth.
Sometimes the problem isn't the problem
Sales are slowing.
Sales may not be the problem.
International expansion is failing.
The country may not be the problem.
Margins are deteriorating.
Cost cutting may make things worse.
We need investment.
You may need a better business model.
The board is debating two options.
The best answer may be a third.
The value of an outside perspective is seeing what the people closest to the business can no longer see.
How I work
01
See
Understand the business, economics, customer, people and wider system.
02
Question
Challenge assumptions, incentives and accepted ways of doing things.
03
Connect
Bring together opportunities, people, capabilities and relationships.
04
Act
Turn insight into something commercially useful.
Identifying the answer without helping make it happen rarely creates much value.
Operator perspective
Not consulting from the sidelines.
Founder. Operator. Shareholder. International director. Capital raiser. Boardroom participant.
I am less interested in what should theoretically happen than in what can actually be made to happen.
When to call
- "We should be growing faster than this."
- "There is something valuable here, but we haven't unlocked it."
- "We want to enter this market, but we're not sure how."
- "The business has stalled and we can't agree why."
- "We need the right partner, investor or route to market."
- "We know something needs to change. We just don't know what."
The alternative is unthinkable
What happens if we do nothing?
Sometimes the answer makes the decision obvious.
Sometimes it exposes an assumption.
Sometimes it reveals an opportunity nobody had considered.