Branding & USP Development
Crafting a Strong Identity and Unique Value Proposition
Our Objective is to help entrepreneurs and growing businesses develop a powerful brand identity and a clear unique selling proposition (USP) that resonates with their target audience. A strong brand is the foundation for long-term growth and recognition in the marketplace, and a compelling USP is the key to standing out in competitive industries.
Business types:
Startups in need of a clear and distinctive brand identity.
Established businesses looking to rebrand or refine their positioning.
Entrepreneurs who are launching new products and need to create a unique value proposition that speaks to their audience.
Services Offered:
Brand Strategy Development:
Work with you to define your brand vision, mission, and values that set you apart from competitors.
Create a brand story that resonates with your target market and builds strong emotional connections.
Develop your brand voice and ensure that it aligns with your business’s overall goals and customer expectations.
Unique Selling Proposition (USP):
Help you identify what makes your product or service unique in the marketplace, and craft a clear USP that directly speaks to customer needs.
Ensure your USP reflects the core value your product delivers, while setting you apart from competitors in a saturated market.
Work with you to articulate your USP in a way that’s simple, memorable, and differentiated from the competition.
Visual Brand Identity:
Guide the creation of your brand’s visual elements, including logo design, color schemes, and packaging, ensuring that they effectively communicate your brand’s values and appeal to your target audience.
Develop branding guidelines that maintain consistency across all touchpoints (website, social media, packaging, etc.).
Positioning & Messaging:
Assist in positioning your product in a way that communicates its value and purpose to the audience.
Fine-tune your marketing messages to ensure that they effectively highlight your USP and communicate why your brand is the right solution.
Brand Launch Strategy:
Help you plan and execute a successful brand launch, including strategic social media campaigns, influencer collaborations, and public relations efforts.
Ensure that your brand launch is aligned with your core values, resonates with your target market, and generates excitement around your brand.
Revenue Model:
Hourly Consulting Fees: We charge £250-£500 per hour for brand strategy development, USP refinement, and visual identity design.
Project-Based Fees: For comprehensive brand development and launch strategies, charge £15k-£40k per project, depending on the scope of work.
Retainer-Based Services: For ongoing brand management and messaging, we offer monthly retainers ranging from £5k-£20k/month based on the level of involvement required.