1. Market Research & Opportunity Analysis

Market Identification:

We identify high-potential markets based on your product's suitability and demand.

Competitive Landscape:

Conduct an in-depth analysis of local competitors, market share, and consumer behaviour to inform your strategy.

Consumer Insights:

Collect and analyse customer data to determine local preferences,

cultural factors, and buying habits.

Regulatory & Legal Considerations:

Ensure compliance with local laws, taxes, tariffs, and trade regulations.

2. Go-to-Market Strategy 

Market Entry Strategy:

Develop a clear roadmap for entering the market, including the best approach (direct sales, distributors, joint ventures, or partnerships).

Positioning & Product Adaptation:

Help you position your product for success by adapting your offering to meet local needs, cultural nuances, and pricing expectations.

Brand Localisation:

Ensure your brand resonates with the local market by adjusting messaging, advertising, and marketing strategies.

Sales & Distribution Channels:

Identify the most effective sales channels and distribution partners for your product in the target region. 

3. Strategic Partnerships & Networking

Local Partnerships:

Leverage our expertise to identify and build strategic partnerships with local distributors, retailers, and service providers to facilitate market entry.

Government & Institutional Relationships:

Build connections with local government entities, trade associations, and industry bodies to ease market entry and expand your network.

Joint Ventures & Licensing:

Guide you in creating joint ventures, franchise models, or licensing agreements to accelerate growth in new markets.

4. Operational Support & Infrastructure Setup

Supply Chain Strategy:

Optimize your supply chain to meet local demand efficiently and cost-effectively.

Logistics & Distribution:

Help you navigate the logistical challenges of international expansion, from warehousing to order fulfilment.

Market Entry Costs:

Advise on the cost structure of entering new markets, including production, inventory management, and tax implications.

Hiring & Local Talent:

Assist with recruitment strategies for establishing teams in the new market, from local leadership to operational roles.

5. Sales & Marketing Strategy

Local Marketing Campaigns:

Develop targeted, localized marketing campaigns across various channels (digital marketing, events, influencer partnerships, etc.).

Social Media Strategy:

Customize your social media strategy for each market to ensure your brand reaches the right audience in the most effective way. 

PR & Brand Awareness:

Assist with building local brand awareness through public relations, events, and press outreach.

Sales Training & Support:

Train local sales teams on your products, ensuring they can sell effectively and align with your brand’s values and messaging.

6. Ongoing Monitoring & Performance Tracking

Market Entry Review:

Continuously assess the success of your market entry through KPIs, including sales performance, brand recognition, and customer acquisition costs.

Adaptation & Optimization:

Based on performance data, recommend adjustments to your sales, marketing, and product strategies to improve results and overcome challenges.

Growth Strategy:

As your business grows, advise on how to expand further in the region or enter new regions, creating long-term sustainability in international markets. 

Why Choose TAIU for Market Expansion?

• Expertise in global market entry from years of experience leading expansions in over 40 countries.

• Strategic partnerships with global networks, consulting firms, and local players to ensure successful market penetration.

• Tailored solutions to fit the unique needs of each client, ensuring that you scale efficiently and sustainably.

Pricing for Market Expansion & International Growth

1. Discovery Phase / Market Research 

This phase involves a deep dive into market opportunities, competitor analysis, and consumer insights. It’s perfect for businesses wanting to evaluate which markets to enter.

Service Includes:

• Market research and opportunity identification

• Competitive analysis and consumer insights

• Regulatory and legal considerations 

2. Go-to-Market Strategy Development

This phase includes the strategy creation for entering the market, including positioning, branding, product adaptation, and partnership strategy.

Service Includes:

• Development of the go-to-market strategy

• Positioning & product adaptation

• Sales & distribution strategy

• Brand localization and marketing approach

• Local partnership identification

3. Partnership Development & Networking 

This phase focuses on identifying and securing key strategic partnerships, local distributors, and government networks to facilitate market entry.

Service Includes:

• Identification and negotiation with potential partners (distributors, retailers, etc.)

• Building connections with local government entities and trade bodies

• Establishing joint ventures and licensing deals

4. Operational Support & Setup

This phase involves the practical aspects of setting up operations in a new market, from logistics to recruiting local teams and setting up infrastructure.

Service Includes:

• Operational strategy and supply chain setup

• Logistics and distribution management

• Local talent recruitment and team building

5. Ongoing Monitoring & Performance Tracking 

After market entry, continuous support is needed to monitor and optimize performance in the new market.

Service Includes:

• Ongoing market performance reviews

• Adaptation of sales, marketing, and product strategies

• Long-term growth and expansion planning

Total Project Costs for Full Market Expansion Package

For a full end-to-end market expansion service, including the Discovery Phase, Go-to-Market Strategy, Partnership Development, Operational Support, and Ongoing Monitoring:

Optional Add-Ons:

Investor Connections & Fundraising Strategy

Local Marketing Campaigns

Custom Pricing 

Tailored Solutions:

Given the complexity of international growth, each engagement can be customised based on your unique needs. You may need a more hands-on approach, while others may only require high-level strategy.