1. Market Research & Opportunity Analysis

Market Identification:

We identify high-potential markets based on your product's suitability and demand.

Competitive Landscape:

Conduct an in-depth analysis of local competitors, market share, and consumer behaviour to inform your strategy.

Consumer Insights:

Collect and analyse customer data to determine local preferences,

cultural factors, and buying habits.

Regulatory & Legal Considerations:

Ensure compliance with local laws, taxes, tariffs, and trade regulations.

2. Go-to-Market Strategy 

Market Entry Strategy:

Develop a clear roadmap for entering the market, including the best approach (direct sales, distributors, joint ventures, or partnerships).

Positioning & Product Adaptation:

Help you position your product for success by adapting your offering to meet local needs, cultural nuances, and pricing expectations.

Brand Localisation:

Ensure your brand resonates with the local market by adjusting messaging, advertising, and marketing strategies.

Sales & Distribution Channels:

Identify the most effective sales channels and distribution partners for your product in the target region. 

3. Strategic Partnerships & Networking

Local Partnerships:

Leverage our expertise to identify and build strategic partnerships with local distributors, retailers, and service providers to facilitate market entry.

Government & Institutional Relationships:

Build connections with local government entities, trade associations, and industry bodies to ease market entry and expand your network.

Joint Ventures & Licensing:

Guide you in creating joint ventures, franchise models, or licensing agreements to accelerate growth in new markets.

4. Operational Support & Infrastructure Setup

Supply Chain Strategy:

Optimize your supply chain to meet local demand efficiently and cost-effectively.

Logistics & Distribution:

Help you navigate the logistical challenges of international expansion, from warehousing to order fulfilment.

Market Entry Costs:

Advise on the cost structure of entering new markets, including production, inventory management, and tax implications.

Hiring & Local Talent:

Assist with recruitment strategies for establishing teams in the new market, from local leadership to operational roles.

5. Sales & Marketing Strategy

Local Marketing Campaigns:

Develop targeted, localized marketing campaigns across various channels (digital marketing, events, influencer partnerships, etc.).

Social Media Strategy:

Customize your social media strategy for each market to ensure your brand reaches the right audience in the most effective way. 

PR & Brand Awareness:

Assist with building local brand awareness through public relations, events, and press outreach.

Sales Training & Support:

Train local sales teams on your products, ensuring they can sell effectively and align with your brand’s values and messaging.

6. Ongoing Monitoring & Performance Tracking

Market Entry Review:

Continuously assess the success of your market entry through KPIs, including sales performance, brand recognition, and customer acquisition costs.

Adaptation & Optimization:

Based on performance data, recommend adjustments to your sales, marketing, and product strategies to improve results and overcome challenges.

Growth Strategy:

As your business grows, advise on how to expand further in the region or enter new regions, creating long-term sustainability in international markets. 

Why Choose TAIU for Market Expansion?

• Expertise in global market entry from years of experience leading expansions in over 40 countries.

• Strategic partnerships with global networks, consulting firms, and local players to ensure successful market penetration.

• Tailored solutions to fit the unique needs of each client, ensuring that you scale efficiently and sustainably.

Pricing for Market Expansion & International Growth

1. Discovery Phase / Market Research 

This phase involves a deep dive into market opportunities, competitor analysis, and consumer insights. It’s perfect for businesses wanting to evaluate which markets to enter.

Service Includes:

• Market research and opportunity identification

• Competitive analysis and consumer insights

• Regulatory and legal considerations

Pricing: £15k - £30k 

Depending on the number of markets and the depth of research required, this can be tailored. A basic report with high-level data will be at the lower end, while in-depth, detailed reports will be at the higher end.

2. Go-to-Market Strategy Development

This phase includes the strategy creation for entering the market, including positioning, branding, product adaptation, and partnership strategy.

Service Includes:

• Development of the go-to-market strategy

• Positioning & product adaptation

• Sales & distribution strategy

• Brand localization and marketing approach

• Local partnership identification

Pricing: £30k - £50k

This can vary based on the complexity and number of regions involved. A detailed market entry strategy for one country will be at the lower end, while a multi-country strategy will be priced higher.

3. Partnership Development & Networking 

This phase focuses on identifying and securing key strategic partnerships, local distributors, and government networks to facilitate market entry.

Service Includes:

• Identification and negotiation with potential partners (distributors, retailers, etc.)

• Building connections with local government entities and trade bodies

• Establishing joint ventures and licensing deals

Pricing: £25k - £40k

The lower end will cover partnership identification and outreach, while the higher end involves negotiation and contract structuring with key strategic players.

4. Operational Support & Setup

This phase involves the practical aspects of setting up operations in a new market, from logistics to recruiting local teams and setting up infrastructure.

Service Includes:

• Operational strategy and supply chain setup

• Logistics and distribution management

• Local talent recruitment and team building

Pricing: £40k - £75k

Pricing will vary depending on the scale of operations in the new market. Smaller markets with simpler logistics will be priced lower, while large-scale operations in multiple regions will demand a higher fee.

5. Ongoing Monitoring & Performance Tracking 

After market entry, continuous support is needed to monitor and optimize performance in the new market.

Service Includes:

• Ongoing market performance reviews

• Adaptation of sales, marketing, and product strategies

• Long-term growth and expansion planning

Pricing: £10k - £20k/month (retainer) 

For clients needing continuous advisory and monitoring. a monthly retainer for 3-6 months or longer, depending on your needs and market dynamics.

Total Project Costs for Full Market Expansion Package

For a full end-to-end market expansion service, including the Discovery Phase, Go-to-Market Strategy, Partnership Development, Operational Support, and Ongoing Monitoring:

Pricing Range: £90k - £150k

 This is a comprehensive package that covers all stages of market entry and scaling across multiple regions. The pricing will depend on the number of markets involved, the complexity of operations, and the level of involvement required.

Optional Add-Ons:

Additional Market Research: £5k - £15k per market.

Investor Connections & Fundraising Strategy: £20k - £30k.

Local Marketing Campaigns: £10k - £20k per country.

Payment Structure

Upfront Payment:

A portion of the fee (typically 50%) is invoiced upfront at the start of the engagement.

Milestone Payments:

We can structure the fees based on milestones. For example, pay a portion after the Market Research Phase, another portion after the Go-to-Market Strategy is finalised, and so on.

Retainer for Ongoing Monitoring:

We offer long-term support, where a monthly retainer can be set up after the project phase is completed.

Custom Pricing 

Tailored Solutions:

Given the complexity of international growth, each engagement can be customised based on your unique needs. You may need a more hands-on approach, while others may only require high-level strategy.

Market-Specific Fees:

Some regions (e.g., Asia, Middle East) may have higher logistical and operational costs, so pricing could vary depending on the market complexity.